3 tips to stepping up your online presence
There are three things that you can do to step up your online presence.
Number #1, show up consistently. There is no better way to create an online presence than to be present. If you can, shoot for three, five, seven times a week of posting. I understand that we’re small business owners and life gets in the way, so don’t beat yourself up if one or two weeks go by and you don’t get something online. Totally fine, but make sure that showing up consistently is at the forefront of your mind. It’s very important for brand awareness.
Number #2, the content that you are sharing needs to be valuable, educational, relatable and entertaining for your target audience. You want them to resonate, you want it to make sense to them. You want it to be like” Wow, she’s speaking to me and adding value to my business, to my life or whatever area your service serves in.
Number #3, Always include a call to action. You want to ask your target audience that is looking and following along with your staff to engage with your stuff.
Whether that’s, “hey, like this post if you found it valuable” or “comment below if you have another idea or another suggestion or a way that this has been working or not working in your business,” this can be done publicly on the post. Or you can ask them to private message you just as long as you’re encouraging a meaningful conversation, an extended conversation about what it is that you’re sharing online.
