Mastering the Art of Marketing and Goal Achieving
- Thursday, June 29th
- 11:30am-1:30pm
- Zoom
- Free
- No CE credit
BOOK A CLASS
Thank you so much for your interest in my classes! Teaching is such a huge passion of mine and it’s even more exciting when I can impact the lives and businesses of others by sharing knowledge and love for all things marketing.
To book a class, please check out the Class Summaries section below. (Scroll past FAQs). You will find a list of every class I offer, including the titles, time frame, cost per person, CE approval status, and a class summary.
Once you’ve selected the class or classes that pique your interest, please email me: erica@ericasobba.com and let me know what days of the week you prefer to host classes. I will then send you a list of all available dates that align with your weekday preference.
After you’ve chosen a date that works for both parties, in order to officially book the class, you will need to send me a calendar invite**** with the following details: the name of class, address/location, and information about who will be covering the class fee.
Please take note that all fees associated to the classes are based on attendance and so not include CE credit. CE credit is complimentary to the class, the fee is required for every attendee.
I look forward to connecting with you and sharing all things marketing with you and your office/team!
**** IN ORDER TO CONFIRM, FINALIZE AND SEAL YOUR BOOKING, YOU MUST SEND A CALENDAR INVITE.
Confirmation will not be done over email. If a calendar invite is not sent, that date is still considered “open.” Available dates are sent based on days that do not have a calendar invite. Available dates are being sent to multiple hosts and are not locked in with any host until a calendar invite is sent.
FAQs
How do I book a class?
Please refer to the paragraph above!
Can I book a class just for my sales team?
Yes! If you would like to schedule a class that’s just for your team/your brokerage/your office, we can definitely make that happen. I consistently have lenders and title companies book me for their sphere of realtors, but I’m happy to teach specific teams.
Where are you located and how far are you willing to travel?
I’m located in the Spring Branch/Memorial City area of Houston, TX. I’m happy to travel all over the Great Loan Star State and other states in the Nation. With that said, there is an additional travel fee for places outside of Greater Houston Area. We can discuss as needed.
Do you have a minimum fee?
Nope! I’m happy to share my marketing love and knowledge for anyone willing to listen!
Will you teach Zoom classes?
Definitely! I can do a Zoom only class, an in-person class, or a mix between the two.
Are all classes CE approved?
No, not at this point. Some are, some aren’t. When you look at the Class Summaries section below, you will see TREC information next to the classes that are CE approved. After the class, I will collect license numbers and import the credits into the system within 24 hours.
How do you accept payment?
There are two ways I collect payment: Either a sponsor will cover the attendance fee for the whole class or the attendees will pay for their seat. If a sponsor pays, I will invoice the sponsor after the class. The sponsor can pay via ACH or Card. If the attendees pay, they will scan a QR code at the beginning of class, which will take them to a landing page where they can pay via Card. Cash is also accepted.
I really want you to teach a class on ________ but I don’t see it in your list.
If the class topic is in my wheelhouse and expertise, I’ll make that class for you! Just let me know what you’d like to learn and i’ll make it happen. After all, that’s how most of my classes below came to be!
Can I book two classes for one day?
Yes! If there are two classes you’d like me to teach back-to-back, I’m happy to do that. If you need ideas on which classes pair well together, let me know!
How many classes can I book with you?
As many as you’d like! Although I can only offer 2 classes in one sitting, we can book far out in advance the remainder of the classes as you see fit.
Can you save me a spot in your calendar while I gather my details?
So sorry, but no! I need that calendar invite to book the class. I used to save spots and it didn’t pan out in a way that made sense for me and my business!
Will you create the marketing materials for this class?
As much as I love creating marketing material, I don’t create the promotional flyers or collect RSVPs for these classes. I rely on the host/planner of these classes to take these activities on!
CLASS SUMMARIES
6 KEY PHASES OF MARKETING
Are you looking to take your real estate business to the next level? In this one-hour marketing class designed specifically for realtors, you will learn how to create a comprehensive marketing plan that effectively reaches and engages with your target audience. This class covers the essential phases of marketing, providing valuable insights and strategies to help you grow your business. Don’t miss this opportunity to enhance your marketing skills and increase your success in real estate.
5 STEPS TO ATTRACT YOUR DREAM CLIENTS WITH SOCIAL MEDIA
It’s hard to create clients if nobody knows you exist! This is why Brand Awareness, the first stage of the infamous sales funnel, is KEY to attracting your dream clients. This stage can NOT be skipped over or taken lightly.
The way you “show up” in this stage must have strategy in order to produce results; clients, that is
… And that’s why I created this FREE training: 5 Steps to Attract your Dream Client With Social Media
… to share my result-producing STRATEGY!
In this 1 hour training you will:
- Understand where social media "fits in" to your marketing game plan
- Learn exactly what I've done to capture 100% of my clients
- View examples of high-performing social media posts
- Learn easy, actionable tactics you can incorporate immediately
HOW TO USE CANVA TO MARKET YOUR BRAND
Graphic design not your thing? Don’t worry, that’s what Canva is for.
This incredibly powerful design tool allows you to create eye-catching social media posts, whether that be pictures or videos, post cards, flyers, and much more. In this one hour training, you will learn the basics of the home screen menu, an overview of the canvas menu, and lastly we will go over how to create videos! Come get your Canva on!
Digital Course Version: ericasobba.com/canvacourse/
LIGHTS, CAMERA, CONQUER: HOW TO DOMINATE VIDEO MARKETING FOR YOUR BUSINESS
Discover the secrets to creating powerful video content that will help you not only stand out in the Real Estate industry but increase your brand awareness, engagement AND reach.
From planning to production, we’ll cover everything you need to know in order to succeed in selfie video marketing!
PRESENTATION SKILLS TO PAY THE BILLS
Do Real Estate Agents give presentations? We sure do! This class is for agents who do (or wish to one day do) the following:
- Educate clients through workshops and seminar
- Educate agents or host regular meetings for agents
- Sell from the stage
- Teach Realtor CE courses
- Utilize Buyer and Seller Presentations for prospective clients
Presenting is a skillset that takes practice and time to master. However, knowing the “what-to-do’s” to create and present an engaging and effective presentation is half the battle. Erica Sobba, Marketing Strategist, will share with us her best practices when organizing information for presentations and how to best deliver a stellar presentation with clear objectives in a memorable and engaging way!
HOW TO USE INSTAGRAM TO GROW YOUR BRAND
There have been so many updates to Instagram that allow room for us as service providers to scale at masses. In this one hour training, you will learn how to set up and optimize your professional instagram account to attract the right followers. We will also go over the the 5 main places to share content. Lastly, we’ll spend time creating a Reel for your next listing! Take advantage of this platform while the extensive reach is easy and free.
Digital Course Version: ericasobba.com/instagram-digital-course/
HOW TO USE GOOGLE BUSINESS PROFILE TO ATTRACT MORE LEADS
Setting up your Google Business Profile is crucial for “local search.” Buyers and sellers are spending a solid amount of time on Google, Yahoo, Bing researching real estate tips, advice and of course which real estate agent to work with. If you don’t have an account set up and/or aren’t using it effectively, then you’re missing out on the leads that are searching for someone like you. Join me in this 1-hour class where we will go over the steps of setting up your profile, how to collect reviews, how to post on your profile, and how to track the performance of your profile.
STOP BOOSTING! 5 STEPS TO CAPTURE LEADS USING FACEBOOK ADS
Join me for a 1-hour class where you understand: why you need to kiss boosting good-bye. You will also learn the 5 steps to capture leads using Facebook Ads manager.
MASTER COMMUNICATION IN 4 EASY STEPS USING DISC
- give you tools and insights on how to observe and analyze behavior and communication styles
- help you effectively communicate with the people in your personal and professional life
- improve your sales technique through offering your clients the communication they actually want
PERSONALIZED: MASTER COMMUNICATION IN 4 EASY STEPS USING DISC
You and your teammates will be emailed the DISC test (a Microsoft Excel document) at least 3 weeks prior to the class.
During the training, the presentation will be personalized for you and your team members. Additionally, each attendee will receive a copy of their scores in graph format, ratio format, a DISC summary guide and a DISC communication guide handout.
MASTER THE ART OF MARKETING: ELEVATE YOUR REALTOR BRAND!
I will teach you the latest strategies to boost your brand awareness, conquer social media in 2023, create compelling social media content, and master videos recording tips. I’ll also provide practical insights and actionable tips to help you level up your marketing game and achieve outstanding results.
You will learn to:
- Dominate 3 areas of brand awareness: Learn three key areas to focus on establishing a strong presence.
- Discover 5 ways to conquer social media in 2023: These 5 effective ways to leverage social media will grow your business in 2023!
- What to share on social media: Create compelling content through an interactive exercise
- Master video recording tips: Learn techniques and best practices for creating high-quality videos that will captivate your audience
HOW TO PROMOTE YOUR LISTINGS ON SOCIAL MEDIA
Sharing your listings on social media is a wonderful way to show your sphere and following that you’re an active realtor, but doing it in an eye-catching way to increase reach is equally important. Whether you’re sharing photos or videos, we will cover the 7 ways to market your listing on social media.
SOCIAL MEDIA BOOTCAMP
Calling all real estate agents who want to have a solid presence on social media but don’t know what to post. I’ve come up with an incredible system that’s easy to follow and implement on a daily basis so that you can stop wasting time figuring out what to share on social media and start positioning yourself as an expert and attract your dream clients.
LEARN MORE: ericasobba.com/socialmediabootcamp
CHAT GPT: TRANSFORMING REALTORS INTO AI ROCKSTARS!
Unleash the power of Artificial Intelligence (AI) to optimize your productivity, enhance client interactions, fine-tune your marketing copy, and stay ahead in today’s competitive market. In this class, we will uncover what Chat GPT is all about, how to use it, how to craft the perfect prompt, and explore 10 ways agents can benefit from it. Let’s elevate your real estate business with Chat GPT!
CapCut for Realtors: Editing Like a Pro to Stand Out Online
In this immersive 2-hour class, realtors will unlock the power of video editing to elevate their listings and captivate potential clients. With 92% of internet users preferring video content, and social platforms favoring videos over other posts, mastering video creation and editing is crucial to standing out online. Starting with smartphone filming tips to capture high-quality footage, this hands-on session will guide agents through CapCut’s desktop interface. Learn how to expertly trim, cut, overlay, add text, captions, audio, and effects to transform raw footage into professional-grade content. Whether you’re new to video editing or looking to sharpen your skills, this class will help you create polished videos that grab attention and boost your online presence.
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