Why Erica
From ex-first grade teacher to successful marketing strategist
Hi- I’m Erica! Ex-first grader teacher, now successful marketing strategist, but the road to where I am now wasn’t easy!
After teaching first grade for a few years, I took a leap of faith and joined a small mortgage company in Houston, TX in a business development role.
Two months into working for this company, I took over the non-existent marketing department, and thus my marketing career began.
Mind you, I knew nothing about marketing. I can remember Google-ing “what is marketing?” Talk about information overload.
I read many blog posts, I watched a ton of YouTube videos, I signed up for webinars and online trainings. I studied what other companies did and began an adventure of trial and error.
It was as if I was piecing together a puzzle without the puzzle box cover.
Did I already mention “information overload?”
Honestly, I was not confident in what I was doing, but I kept going.
Within several months, we realized that people in the industry were noticing us. Our target market kept seeing our name. Our prospects’ heads were turning in our direction. We were seeing results! We were growing!
Our leads increased year over year. Our loan closings increased year over year. The number of employees increased year over year. Everything was growing and my confidence in my marketing strategies grew too.
Four years in, I was promoted to EVP of the company and couldn’t have been more excited.
During this growth, friends and vendors in the industry sought my marketing advice.
Things I’d hear from other people:
- What's your secret?
- I have a marketing question for you!
- How did you grow that company?
- (and my favorite) I need an 'Erica' for my company!
I would share very simple things I incorporated into the mortgage company; the fundamentals of marketing.
I wanted to help companies skip the “hours spent on research” to “put the marketing puzzle pieces together” while “feeling overwhelmed” phase – and bring clarity!
I wanted to teach small business owners how to best use resources to grow revenue and profit just like I did with that mortgage company.
That’s my “secret.” This blueprint is the answer to how I grew that company.
It’s lightly outlined, sure, but please make sure to follow me on Facebook & YouTube where I will be sharing marketing tips that fit into each of the 6 phases of my marketing blueprint!
To help you grow your business, I’d love to dive into my small business marketing blueprint with you and personalize it to fit your company so that you, too, can see the growth!
I’d love to spend 15 min with you strategizing how you can begin this journey of taking your marketing to the next level.
Interested? Schedule your free 15-min session below!