Erica Sobba Marketing
Social Media Hooks
Grab your FREE "Social Media Hooks" Guide
Six category-locked hook formulas—plus bonus listing hooks—to stop the scroll and spark leads.
What you'll get inside
Inside this guide you’ll get a clear breakdown of each of the six ESM content categories, from “Trust Me” deep dives to “OMG Same” real-talk moments. Each section includes the objective, core message and several ready-to-use hooks you can customize.
Plus, you’ll snag a bonus batch of listing hook that make every property highlight reel pop.
Say goodbye to blank-page panic and hello to scroll-stopping hooks you can plug in, tweak and post in seconds.
Take a look at the content categories below and what’s included:
Trust Me: Educate & Establish Authority
- Learn the "I got you!" hooks that teach, simplify, and position you as the go-to expert.
- Ex: "The #1 mistake I see seller's make when ______ is ______"
- Ex: “Why your ___ isn’t selling and how to fix it in 3 steps”
Feel Seen: Connection & Empathy
- Tap into real-talk moments that let clients know you feel their fears and frustrations.
- Ex: “Ever felt ___ when touring homes? You’re not alone”
- Ex: “When you finally find a home that ___, you know it’s the one”
This Is Gold: Bold POVs & Hot Takes
- Drop truth bombs, challenge assumptions, and ignite reactions.
- Ex: “Here’s why open houses are a waste of time unless ___”
- Ex: “Listing at market value is yesterday’s strategy—try ___ instead”
OMG Same: Relatability & Realness
- Share the “I thought it was just me” moments that make people LOL—and double-tap.
- Ex: “POV when the seller says ___ and you’re like ___”
- Ex:“That face you make when ___ during a client call”
Come With Me: Behind-the-Scenes Access
- Invite prospects into your world with day-in-the-life and process stories.
- Ex: “Here’s how I prep for an open house at ___”
- Ex: “Behind the scenes of staging a $___ listing”
The Offer: Promotion & Next Steps
- Clear, direct CTAs that guide followers from “love this” to “let’s talk.”
- Ex: “Ready to sell in ___? Book a free consult and I’ll show you how”
- Ex: “Free staging guide when you list with me before ___”
BONUS: Promote Your Listing Hooks
- Pop these caption ideas on your next property post
- Ex: “Step into this exquisite home in ______”
- Ex: “POV: You bought your dream home in ______”
Why you can't miss this guide!
Plug-and-Play Templates
No more blank-page panic. Just swap in your details and post.
Category Summaries
Know exactly when to educate, relate, entertain, or sell.
Ready-to-use Examples
12+ ready-to-use hooks per category, plus a bonus list for listings
How to get it
Fill out the form
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Your “Social Media Hooks” guide arrives instantly.
Post & Engage
Choose a category, pick a hook, customize it, and watch the leads roll in.
Never Run out of Social Hooks Again
Ready-to-post captions for every style of real estate content. Fill out the form below to instantly get access.
Need a hand staying consistent?
Book a free 15-minute call to see how my social media services can keep your content rolling.